EPIC AI Brand
Logo files, color palette, typography, design system, and usage guidelines for consistent EPIC AI brand representation.
Logo
On dark backgroundOn light backgroundDownloads
Clear space: Maintain a minimum clear space equal to the height of the “E” in EPIC around all sides of the logo. Never place the logo on cluttered or low-contrast backgrounds.
Color Palette
Accent Orange
Primary brand color. CTAs, highlights, links.
Accent Light
Hover states, gradient endpoints.
Background
Page background. Near black.
Card
Card backgrounds, elevated surfaces.
Foreground
Primary text color.
Muted
Secondary text, descriptions.
Green
Success states, checkmarks.
Blue
Info states, contextual links.
Gradient
Typography
Geist
Primary, All textThe quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Type Scale
Design System
Glass Morphism
Cards and elevated surfaces use a glass-morphism effect: semi-transparent backgrounds with backdrop blur and subtle borders.
Hover Glow
Interactive cards have an orange glow on hover for visual feedback.
Gradient Text
Hero headings use an animated gradient from orange to light orange.
Border Radius
Consistent rounded corners across the design system.
Component Patterns
Buttons
Badges
Cards
Interactive Card
Cards with hover glow effect for clickable items.
Static Card
Content cards without hover effects for display.
Voice & Tone
EPIC AI speaks like a trusted operator, someone who has built the software themselves and knows what works. We're technical but accessible, confident but never arrogant.
Direct
We say what we mean. No jargon, no fluff. If something takes 6 weeks, we say 6 weeks.
"We build production-ready platforms. Not mockups, deployed software."
Operator-First
We speak from experience running real businesses. We understand the pain because we've felt it.
"We built our own dashboards first, then built them for our clients."
Proof-Driven
We back every claim with real numbers, real projects, and real results. No hypothetical case studies.
"Every project in our portfolio is live, maintained, and performing."
Approachable
We're a remote-first software firm, not a faceless agency. We're honest, helpful, and easy to talk to.
"Book a call. No pressure, just honest advice about what would actually help."
We say
- “Built by operators, for operators”
- “Every project live and maintained”
- “No pressure, just honest advice”
We don't say
- “Leverage synergies to unlock value”
- “World-class, cutting-edge solutions”
- “Disruptive innovation paradigm”
Portfolio Imagery
Hero images from our production portfolio. These may be used in press materials, presentations, and case study references.
Visit Castle Rock
AI Tourism
Shop Castle Rock
Shopping Directory
Dine Castle Rock
Dining Directory
Photography Guidelines
EPIC AI photography emphasizes real businesses, real locations, and real results. We use authentic imagery from our own operator portfolio, no stock photos.
Style
- High-contrast, warm color grading
- Real landscapes, local businesses, real interiors
- Dark backgrounds preferred for web, matches brand palette
- Action and context shots over posed photos
Aspect Ratios
- Hero images: 16:9 or 21:9 (landscape)
- Card thumbnails: 5:3 or 16:10
- Social media: 1:1 (profile), 2:1 (banner)
- OG images: 1200 × 630px
Do
- Use real portfolio screenshots and project photos
- Show real landscapes and local business settings
- Maintain dark/premium aesthetic when overlaying text
Don't
- Use generic stock photos or AI-generated images
- Place photos on white/light backgrounds
- Use low-resolution or heavily filtered images
Favicons & Icons
Social Preview
When shared on social media, the site renders a 1200×630 Open Graph image with the EPIC AI logo and brand gradient. The OG image is located at /og-image.png.
Downloads
Download individual brand assets or grab the full collection.
Usage Guidelines
Do
- Use the logo on dark backgrounds (#030712 preferred)
- Maintain clear space around the logo
- Use brand orange (#F97316) for primary CTAs
- Use Geist for all text content
- Keep the dark premium aesthetic consistent
- Reference real portfolio numbers and projects
Don't
- Stretch, rotate, or distort the logo
- Use the logo on busy or low-contrast backgrounds
- Change the brand colors without approval
- Add effects (shadows, outlines, glows) to the logo
- Use EPIC AI branding on client-facing tourism sites
- Use corporate jargon or buzzwords in copy
Brand Information
EPIC AI
epicai.ai
Online, remote-first
CEO@epicai.ai
Software Development Agency
epicai.ai/case-studies
Web, iOS, AI, Automation
Geist (self-hosted)
Need something else?
For press inquiries, custom assets, or brand questions, reach out to us.