Visit Florence Colorado

The Challenge

Florence needed a second web presence with a different domain strategy (.com vs .co) to capture broader search traffic and serve visitors looking for the full 'Florence Colorado' keyword.

Our Solution

We built a heritage-green and gold themed portal with expanded content covering Florence's history, art scene, and Arkansas River recreation. The .com domain targets broader search queries while .co targets niche tourism traffic.

Results

• Heritage-green/gold theme for expanded brand identity
• Broader SEO targeting with .com domain strategy
• Verified business listings at $99/mo
• GA4 + Google Ads conversion tracking